For Sale by Owner: Is It Really Worth It?

Photo by Ronnie George on Unsplash

Thinking about selling your home on your own to save on commission? You’re not alone. Many homeowners consider the For Sale by Owner (FSBO) route to avoid agent fees. But the real question is—does FSBO actually save you money? Or does it cost you more in the long run?

Here’s what every New Jersey homeowner should know before going it alone.

1. You’ll Likely Make Less Money

Studies show that FSBO homes typically sell for 5–26% less than agent-listed homes. Why? Lack of marketing exposure, weak negotiation tactics, and pricing errors often lead to lower sale prices.

2. You’re Missing Out on Serious Buyer Exposure

Without access to the MLS (Multiple Listing Service), your home won’t be visible to thousands of buyers searching online. Most FSBO listings rely on signs or limited online platforms—drastically reducing your reach.

3. The Paperwork Is Complex

Selling a home requires contracts, disclosures, legal forms, and timelines. One missed form or deadline can delay or derail your deal—and open you up to liability. Real estate agents and attorneys handle this every day.

4. You’re on the Hook for Showings and Screening

FSBO means you’re the one coordinating all showings, answering buyer questions, vetting interest, and protecting your safety. It’s time-consuming and risky without proper systems in place.

5. Pricing Mistakes Are Costly

Most FSBO sellers either overprice (and sit too long) or underprice (and leave money on the table). A real estate agent uses data, experience, and local insight to price your home for maximum return.

6. Negotiation Is Tougher Than You Think

You’ll need to negotiate with buyers, agents, appraisers, inspectors, and attorneys. Without expert guidance, it’s easy to make costly concessions or let emotions impact decisions.

7. Buyers Expect a Discount

Many buyers view FSBO homes as a “deal” and expect a price cut—especially since you’re not paying commission. Ironically, trying to save money may end up costing you more.

Final Thoughts: FSBO can seem appealing—but unless you’re experienced in real estate, it often results in more stress and less money. A great agent can net you more, even after commission.

Thinking about going FSBO in New Jersey? Let’s talk first. I’ll show you what your home is worth, what it would take to sell it yourself—and how much more you could walk away with by hiring the right agent.

Next in the Seller Series: "The Psychology of Home Buyers – How to Use It to Sell Faster"